Clairol Professional pure white creme developer contains protective conditioners and emollients and is stabilized for 3 years. It is designed for use with permanent colors, and also perfect for use with all powder and liquid lighteners. Its creamy consistency makes it ideal for bowl-and-brush or bottle application.

10-, 20-, 30-, and 40-volume strengths:
10 volume for gentle lift
20 volume for normal lift
30 volume for extra lift
40 volume for maximum lift